label to watch VEJA
brand spot: VEJA | green sneaker report
But one week ago, thanks to Masha Sedgewick, I came across the parisian label VEJA. No hint of eco-look. I was suprised. I‘ve been looking for a long time for a clean, but not boring pair of sneakers and wasn’t expecting finding them at a organic label. But I fell in love! Quite simple, but high-quality, with a slight 90s touch.
The cotton is grown at small farms from northern Brazil, without pesticides or other poisons. The sole is made of natural rubber and everything is produced with fair conditions for the farmers and the tailors. In addition, they try to keep their CO2 emissions as low as possible. If your’e interested, you can watch every step of the production process on their website.
Sounds good, hm?
When I read that, my little World-Improver-Heart beats a bit faster :), so had to buy these. I know that I’m a marketing victim, but hey, bio, fair and cool? How could I say no????
It kind of gave me a view to the fair fashion world… which is cooler than I thought.
Yes, I will still buy stuff which is made under bad conditions. And totally not organic. We aren’t perfect and there’s no one who’s always doing great. Everyone has to find alternatives to normal habits, which make our world better. And buying one fair pair of sneakers is better than none, right?
Although I’m not a fan of mainstream, I really hope that the label is celebrating a great success. It’s a cool label, which accomplishes combining the fair and the normal fashion world,
merci VEJA!